boAt IPO, Review, Price and Allotment Details.

boAt IPO Details: The parent company of boAt IPOT, filed their Draft Red Herring Prospectus (DRHP) with SEBI on January 26th 2022, providing details regarding financials and plans for an initial public offering (IPO).

boAt IPO Issue Size: The proposed initial public offering size stands at Rs. 2,000 crores, including: Fresh Issue of Equity Shares Worth Rs 900 Crores Offer for Sale by Existing Shareholders of Equities Worth 1,100 Crores Pre-IPO Placement: Additionally, they plan to raise Rs. 180 Crores through Pre-IPO placement.

boAt IPO Approval from SEBI: As of today, Boat’s DRHP remains under consideration by SEBI with no definitive announcement as yet regarding an IPO date or timeline for an offering to occur in FY25-FY26 per media reports; an indication of its delayed plans compared with initial ones.


About boAt :

BOAT (Imagine Marketing Ltd.), established in 2014, stems from Aman Gupta and Sameer Mehta’s vision to offer stylish yet reasonably-priced audio products targeted towards young Indian tech enthusiasts.

Values: BOAT places emphasis on innovation, design, affordability and cultivating close connections with its young target market. Products & Services: Core Offering :Audio-focused electronics such as wireless earbuds (Airdopes), wired and wireless headphones, speakers as well as home audio equipment are featured here.

Expanding Horizons: Diversifying to include other gadgets such as smartwatches, mobile phone accessories and power banks as well as travel chargers.

Recent Ventures: BOAT’s current focus includes exploring fitness trackers and gaming headphones as potential market offerings, with plans to explore fitness tracking products as well. Within India’s audio market, it currently holds significant share across different segments of the boat. International Aspirations: Expanding presence to international markets such as UAE, Egypt and Nepal.

Online Powerhouse: Remarkable online presence through their website, e-commerce platforms and social media engagement. Offline Footprint: Expanding network of physical stores across India. Financial Performance: Outstanding returns in terms of financial returns on invested funds.

Rapid Growth: BOAT has seen incredible revenue increases year over year over recent years.

Profitability: By turning profitable, BOAT demonstrates its strongest business model and efficient operations.

Dream of Going Public (IPO): Are You Planning an Initial Public Offering (IPO) Soon for Capital Expansion? Brand Image and Recognition: Can an Initial Public Offering raise capital that allows further expansion?

Youth Icon: BOAT has long been revered among young consumers with its vibrant designs and associations with popular influencers. Affordable Quality: Boating offers exceptional value-for-money by providing quality products at reasonable prices.

Marketing Prowess: Adopted innovative marketing strategies such as celebrity endorsements and social media campaigns in order to engage its target audience effectively. Its Challenges & Future Outlooks:

Market Competition: An increasingly competitive audio market necessitates constant innovation and product differentiation to differentiate your offerings and maintain market dominance.

Global Expansion: Expanding into new international markets presents cultural as well as logistical hurdles which must be surmounted successfully for successful business ventures to thrive.

Maintain Quality: To achieve long-term success, finding an equilibrium between affordability and product quality will be of key importance.

Pro and cons :

BOAT enjoys significant brand recognition among young Indian consumers due to trendy designs, affordable pricing, and proven marketing strategies.
BOAT’s heavy reliance on the Indian market makes them vulnerable to economic fluctuations or market shifts within India.

The company has experienced exceptional revenue growth of nearly 50% per annum, estimated to reach nearly Rs 2,800 crores by 2023, indicating successful market penetration.
The audio market is highly competitive, with established players like Sony, JBL, and Samsung posing significant challenges.

BOAT recently achieved profitability, demonstrating effective operations and an enduring business model.
Some users have reported quality-control issues during production expansion, raising concerns about the durability and consistency of BOAT products.

The company continues to improve cutting-edge audio products and diversify its portfolio with smartwatches, accessories, and other innovations.
BOAT may face challenges in establishing a strong brand perception when entering product lines outside audio.

BOAT effectively utilizes online marketing and sales channels to reach and engage its target market.

Being a private company, BOAT’s financial information is opaque, creating unpredictability for potential investors and partners.

Offer details and objectives :

Below are a few objectives BoAt seeks to accomplish with proceeds from this IPO:

  • Expand our presence across lifestyle categories.
  • Increase marketing capabilities to reach a wider consumer base.
  • Construct robust design, research & development as well as technical capabilities

boAt IPO Dates & Band Price Details :

IPO Open:January [-] 2024
IPO Close:January [-] 2024
IPO Size:Approx ₹[.] Crores, [-] Equity Shares
Face Value:₹- Per Equity Share
IPO Price Band:₹[-] Per Equity Share
IPO Listing on:NSE SME
Retail Quota:[%] of the net offer
QIB Quota:[%] of the net offer
NII Quota:QIB Quota:

boAt IPO Market Lot :

Will be updated

boAt IPO Allotment & Listing Dates :

boAt plans an initial public offering (IPO) date and close date in 2024

IPO Open Date:coming soon
IPO Close Date:coming soon
Basis of Allotment:coming soon
Refunds:coming soon
Credit to Demat Account:coming soon
IPO Listing Date:coming soon

boAt Company Financial Report :

YearRevenue (Estimated)ProfitabilityKey Highlights
2021Rs. 1,300 Cr – Rs. 1,500 CrInformation not publicly availableStrong revenue growth, market share gains in India, expanding product portfolio
2022Rs. 2,000 Cr+Turned profitableContinued revenue surge, increasing brand awareness, entry into new international markets
2023Rs. 2,800 Cr+Likely profitableHigh revenue growth despite market slowdown, IPO preparations initiated

Company details :

Peer GroupN/A
Company PromotersAman Gupta, Sameer Mehta
boAt IPO RegistrarWill be updated soon
boAt IPO Allotment StatusWill be updated soon
boAt IPO Lead Managers aka Merchant BankersWill be updated soon
Company AddressboAt
registered office at 501B, Shri Guru Har Krishan Bhavan Charat Singh Colony Road, Chakala, Andheri (East), Mumbai – 400093
Website: boAt

Disclaimer: This article should only be taken as general purpose & should not be treated as financial advice. Before making any investment decisions based on this information provided in this article, always seek a qualified financial adviser opinion first.

What is the issue size of Imagine Marketing (boAt) IPO?

Imagine Marketing Limited has set aside Rs 2000 crore as their total issue size in their initial public offering (IPO).

Why was boAt IPO cancelled?

Global financial markets remain highly unstable with inflation, recession, and the ongoing Russia-Ukraine war all having major impacts.

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